It’s a new era in marketing. It’s a time for thinking smarter. It’s a time for getting better results from your marketing and advertising.
The Studio Group is dedicated to helping you obtain greater results from your marketing and advertising. Since 2009, tSG has developed extraordinary branding, marketing, and advertising solutions for local governments, economic developers, non-profits, and entrepreneurs. We have delivered stand-out brands, solid strategies, and brilliant creative.
Branding
Your brand is the foundation upon which all your marketing, advertising, and online endeavours are based. Your brand provides a personality and a voice, making it easier for your target audiences to understand what you do, what you stand for, and what makes you stand out from your competitors.
read more...Creative
Controversial, clever, or compelling, creativity can be the stuff of legend. Without creativity, marketing would be incredibly boring and highly ineffectual. Our solutions for local governments, economic development offices, tourism organizations, and SMEs across Canada have all been made distinctive by our sense of independence and non-conformist approaches to creative development.
read more...Marketing Strategy
Every marketing grad can recite the 4Ps in their sleep: Product, Place, Price, Promotion. These marketing mix variables have been the cornerstone of marketing strategy for decades. However, the ever-changing digital marketing universe has produced a new set of marketing mix variables. Commonly, these are being referred to as the 4Es: Experience, Everyplace, Exchange, and Evangelism.
read more...Advertising
Think traditional advertising is dead? Think again. It’s true that traditional advertising has been undergoing some transitional confusion in the face of new online marketing opportunities. But it will not disappear. In fact, some traditional media have experienced increases in sales and revenues because it remains the most effective way to build brand awareness.
read more...Digital Marketing
The Internet has provided the world with a global marketing medium. Within that medium there are multitudes of channels, each with a variety of marketing opportunities, techniques, benefits, and challenges. Mobile devices such as smartphones and tablets are providing marketers with new options for reaching potential new clients and consumers, and achieving greater loyalty from existing ones.
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