Have you ever wondered if brands contribute anything to your company’s bottom line? Well, brands can be considered assets and have been included in some financial statements…(read post)

In the context of marketing, branding is one of the most important things an organization can do. Your brand sets the parameters within which your marketing endeavours…(read post)

Much has been made of Target’s poor entry into the Canadian market in 2013. Some have blamed insufficient advertising in the lead up to the launch, its…(read post)

On a recent trip to Australia I saw some subtle differences in how marketing is executed there compared to here in North America, or more specifically, in…(read post)

And we wonder why marketers have a bad name. A German liquor producer has grabbed some global attention with a sleazy gimmick. G-Spirits is poured over the…(read post)

A recent article on theGlobeAndMail.com titled Where are the sales from social media? presents the stats that prove what we at tSG have been saying along about social media: it is…(read post)

Huge day in the history of tSG. We’re launching two big brands today (Wednesday, June 22). This morning we’re presenting a regional brand for a national company…(read post)

Last night was the big event, the culmination of 6 very intense weeks. The new Canmore community brand was launched at a big event at the Radisson…(read post)

Most consumers are very cynical towards marketing. Ask any Nielsen researcher. Between 50% and 70% of consumers don’t trust marketing messages. As a consumer, I share some of this…(read post)

Every once in a while, I’ll come across an interesting piece by Thomas Friedman in the New York Times. And I know a lot of people, particularly in…(read post)