During a recent browse through London Drugs, I spotted this interesting packaging for a laundry detergent (please excuse the quality of my cell phone’s photography). What caught…(read post)

As a bit of a sequel to the Mini ad featured in January’s blog, take a look at the new Fiat 500 Abarthad, featuring the tiger-blooded wizard…(read post)

The UK’s The Guardian newspaper, renown for investigating and breaking the story of News Corp’sscandalous phone hacking practices,  is now solidifying its branding with an incredibly creative multi-platform brand awareness…(read post)

Welcome to 2012. A year in which the confusion and uncertainty of 2011 will continue to make strategic and marketing planning difficult. And to add to your…(read post)

Here’s a great example of what can go wrong with ill-conceived social media campaigns. Have laugh on QANTAS! Click here.

(Image by www.FreeFoto.com) In a day and age when everyone is talking about social media and mobile apps, I think it’s important to step back and take…(read post)

Here’s an interesting article about the value of the world’s top 100 brands. The top 10 is what one would expect it to be, but some of…(read post)

You’ve probably heard the hype surrounding Groupon, LivingSocial, DealFind, et al. You might have been told that they will give you oodles of new clients, more revenues,…(read post)

The globally respected market researcher, Nielsen, released a report in June 2011 that proved traditional marketing media in the US are growing at a healthy pace. Nielsen’s…(read post)