Have you ever wondered if brands contribute anything to your company’s bottom line? Well, brands can be considered assets and have been included in some financial statements as such. Take a look at this list to see how much a brand might be worth:
- Royal Bank of Canada: $11,060,000,000
- TD Bank: $10,855,000,000
- Scotiabank: $7,717,000,000
- Bank of Montreal: $7,114,000,000
- Bell: $7,081,000,000
- CIBC: $5,028,000,000
- Rogers: $4,787,000,000
- Telus: $4,290,000,000
- Enbridge: $4,093,000,000
- Bombardier: $4,090,000,000
Yes. Those are billions of dollars. And they’re not arbitrarily assigned, either. They’re carefully calculated by Brand Finance. Find out more about it from this article in Marketing magazine.