Where are the sales from social media?<\/a>\u00a0presents the stats that prove what we at tSG have been saying along about social media: it is not a sales tool.<\/p>\nThe way we see it, social media as a sales tool or advertising medium is impeded by two huge obstacles:<\/strong><\/p>\n\n- Users\u2019 motivation for being on the website<\/li>\n
- Privacy regulations<\/li>\n<\/ol>\n
Let\u2019s look at these individually:<\/p>\n
\n- Users of the most popular social medium, Facebook, are on the website to check their friends\u2019 statuses or, more often than not, to post something about themselves. This narrow-focus of intent relegates advertising on Facebook to \u2018annoying clutter\u2019.<\/li>\n
- The much-hyped statics from Facebook are good, but not spectacular. Privacy regulations make it difficult to extract the vital data that we want to see. And they make it difficult to communicate with potential target audiences.<\/li>\n<\/ol>\n
But social media is good for one very important job: brand support.<\/strong>\u00a0Getting your advocates to speak to their friends and family on your behalf has spectacular impact. Strong and distinctive branding makes it easier for them to advocate for you because it helps them to understand who you are, what you stand for, and what you are trying to achieve, all the ingredients necessary for them to speak on your behalf.<\/p>\n","protected":false},"excerpt":{"rendered":"A recent article on\u00a0theGlobeAndMail.com\u00a0titled\u00a0Where are the sales from social media?\u00a0presents the stats that prove what we at tSG have been saying along about social media: it is…(read post)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\nWhat we\u2019ve been saying all along.... - The Studio Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mytsg.ca\/what-weve-been-saying-all-along\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What we\u2019ve been saying all along.... - 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