Every once in a while, I\u2019ll come across an interesting piece by Thomas Friedman in the\u00a0New York Times<\/a>. And I know a lot of people, particularly in the US, write him off as a \u2018commie\u2019 or an \u2019\u00fcbersocialist\u2019, but I think he usually has some well-considered and meaningful points to make.<\/p>\n

At tSG, we try to be ethical in everything we do. We are careful to quote reasonable project fees, we don\u2019t charge for meeting with our clients, or e-mailing them, or chatting with them over the phone. We don\u2019t charge \u2018docket opening\u2019 fees… in fact, we aren\u2019t entirely sure we know what those are. And while we don\u2019t profess to have the moral high ground, we do feel comfortable knowing that we work hard to earn what we get paid for.<\/p>\n

Which is why I mention Thomas Friedman.\u00a0His piece<\/a>\u00a0in the New York Times today considers the morality of business and how the US economy has evolved into an everything-is-for-sale capitalist society. This might be less so in Canada, but the point can still be made. I\u2019m sure you can find examples similar to those presented by Friedman in\u00a0his article<\/a>.<\/p>\n

As a marketing and communications agency, it probably sounds ironic for us to be saying that everything should not be for sale, that some things should be allowed to exist without the push and pull of market forces, that advertising and promotion don\u2019t cure all ills. It might even sound like we\u2019re pontificating, shouting from a soapbox called labelled \u2018Paradox\u2019….<\/p>\n

… but in the end, we don\u2019t care. It\u2019s simply what we believe to be true.<\/p>\n

Anyway, take a look at Friedman\u2019s article. In case you missed the links above, you can catch the article\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every once in a while, I\u2019ll come across an interesting piece by Thomas Friedman in the\u00a0New York Times. And I know a lot of people, particularly in…(read post)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\n